People feel loyal to companies that support their own career and life ambitions — in other words, what’s meaningful to them.

Kristi Hedges, author & senior leadership coach

5 questions that can help guide others toward purpose…

1- What are you good at doing? …helps identify strengths and open possibilities from there

2- What do you enjoy? …helps find or rediscover what love about work

3- What feels most useful? …highlights the inherent value of certain work

4- What creates a sense of forward momentum? …shows how today’s work can advance future goals

5- How do you relate to others? …encourages relationships to make work more meaningful