The Strategic Genius of Taylor Swift

The Strategic Genius of Taylor Swift

With a net worth estimated at $1.6 billion, Swift is the most financially successful musician of her generation. And she’s managed to achieve all this during a time when the industry has undergone profound technological and business model shifts, moving from CDs to...
The Strategic Genius of Taylor Swift

The Power of Strategic Fit

A senior executive posed a simple yet profound question: “Are we winning?” It sparked an intense discussion… What does winning mean to us? Are we using the right scorecard to measure and manage progress? Which strategic factors are constraining our...
The Strategic Genius of Taylor Swift

Keep Strategy Simple

At the end of the day, the key thing to remember is that a strategy is about identifying where you need to go in order to satisfy your stakeholders’ needs… it is essentially an outward looking, relatively high-level exercise. Only after you’ve figured out where...