We all know how musicians and athletes benefit from coaching, and so will your leaders …to some degree, we must all become students at the same time we become teachers. And that’s exactly what a coaching culture should help you to achieve.

Bruce Court, Leadership Strategist

What Is a Coaching CULTURE?

Organizations have a coaching CULTURE when people, especially leaders, are holding better conversations re: both the practical & personal needs of the Team.

What Are the Benefits of Creating a Coaching CULTURE?

1- much stronger bench strength

2- able to promote more leaders internally

3- more likely to have a pipeline of talent to fill roles immediately

4- leaders have a deeper understanding of future career paths (key to retaining leadership talent)

5- more satisfaction with advancement (key to retaining leadership talent)

The Steps to Creating a Coaching Culture

1. Get senior-level support

2. Give all leaders coaching skills

3. Encourage the application of coaching skills

4. Create accountability

How to Overcome the Challenges of Creating a Coaching Culture

1. Encourage stakeholder support

2. Highlight & reward the good

3. Clearly explain the benefits

4. Don’t make coaching an evaluation tool

5. Promote coaching as a mindset

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