“Why answer ‘why?’…. Answering ‘why’ often leads to a human, who will benefit from the action you’re asking people to take. It suddenly matters.
Nancy Duarte, best-selling author; CEO, Duarte, Inc.
Takeaways of Note:
3 strategies to help get to the heart of “the why”…
1- Ask some good “What” questions…
2- Follow up with “Because”…
3- State alternate perspectives