Communicating strategy clearly increases the chances of an organization “winning” by helping people decide where to focus their attention, energy, resources, and capabilities.
David Lancefield
Unclear communication results in wasted effort from lack of alignment and confusion, which leads to inertia.
5 ways to communicate your organization’s strategy:
1- Communicate comprehensively
2- Make it personal
3- Match the message to the moment
4- Empower people through transparency
5- Repeat, listen, and refresh