Leaders who think about the future but then focus exclusively on sustaining or efficiency improvements may believe they have a long-term vision and strategy, but often what they have is a glorified operating plan that perpetuates their assumptions about how their markets work today.
Mark W. Johnson & Josh Suskewicz, Innosight and co-authors, Lead From The Future
takeaways of note:
To create “an inspiring & actionable vision”…
Phase 1, Develop Vision… (1) paint a picture of the future environment, (2) identify the major implications of the future, (3) envision the future state of your business
Phase 2, Convert Vision to Strategy… (1) develop future portfolio, (2) develop milestones that need to be passed, (3) decide on the innovation & investment portfolios
Phase 3, Programming… role of senior leadership team, right processes & implementation, etc.
summarized by Roger Trapp, U.K.-based journalist