Law of Similarity (Common Ground) – people holding the same perspectives, attitudes, & activities tend to develop close relationships
Law of Misattribution – when people feel good about themselves and do not attribute the good feeling to a specific cause, they tend to associate the source of that good feeling with the person who is physically close to them at the time
Law of Curiosity – behaving in a manner that produces curiosity in another person, significantly increases the chances that individuals will want to interact with you to satisfy their curiosity
Law of Self-Disclosure – people feel a sense of closeness to others who reveal their vulnerabilities, innermost thoughts, and facts about themselves
Law of Humor – individuals who use humor in social encounters are perceived as more likable
Law of Availability (Scarcity) – people are attracted to individuals and things they cannot readily obtain; a certain level of unavailability will make you more of a mystery and a challenge (when targeting for a long-term relationship)