Coaching is no longer just a benevolent form of sharing what you know with somebody… It’s also a way of asking questions so as to spark insights in the other person. 

 and 

To develop Coaching as an Individual Capacity be aware that…

1) You’re Not as Good as You Think – efforts to coach typically consist of just trying to get agreement on “what’s already been decided” (“tell & sell” v. “ask & listen” …because deep down we’ve already made up our minds about the right way forward)

2) Different Ways of Helping – it’s a spectrum from Directive to Situational to Non-Directive to Laissez-faire… reflecting degrees of advice v motivation

3) The GROW Model – to improve at “nondirective coaching” use the GROW model… Goal, Reality, Options, Will

To develop Coaching as an Organizational Capacity be aware to…

1) Articulate the “why” – connect coaching to mission-critical tasks

2) Model the behavior – leaders walk the talk; it builds momentum

3) Build capability throughout the organization – practical example from Microsoft of team restructuring, retraining & retooling

4) Remove the barriers – practical examples from Microsoft and Allen & Overy of modifying largely unproductive, internal rituals