A revolutionary practical methodology to address major and planned giving that continues to prove exceedingly effective today.
Russ Alan Prince
Communitarians – most common wealthy donor; doing good just makes sense.
The Devout – doing God’s will; religious convictions motivate them.
Investors – charitable giving is good business; a very apparent dual purpose to giving.
Socialites – help nonprofits and have a good time doing so through social functions.
Altruists – give out of a sense of moral imperative to “do the right thing.”; tend to be modest and to give anonymously.
Repayers – former recipients of a service (or people close to them have); often medical & educational causes; give out of a sense of gratitude.
Dynasts – inherited wealth; giving resonates within family: expectations to support nonprofits.