Most people can’t explain what their company does — its value proposition. The best way to start getting employees and management aligned is to understand the benefit the company is trying to deliver to its customers.
Anthony Tjan, CEO, Managing Partner & Founder, Cue Ball
Takeaways of Note:
4 types of consumer benefits that matter and thus 4 categories of value propositions that work
- Best quality …think of brands that set a standard
- Best bang for the buck …best-in-class value doesn’t always mean lowest price, but rather the best quality-to-price ratio
- Luxury & aspiration …provide the promise of the experience of a lifestyle to aspirational consumers
- Must-have …basic goods, content that business professionals could not do their jobs without, etc.