Visionary leadership does not just set the strategic direction — it tells a story about why the change is worth pursuing and inspires people to embrace the change.
Nufer Yasin Ates, Murat Tarakci, Jeanine P. Porck, Daan van Knippenberg and Patrick Groenen
takeaways of note:
Strategic Alignment – (1) starts before strategy execution efforts begin and (2) should not be one-time communication but a dialogue
…people will only take ownership of strategic change if they are consistently persuaded by its value.
Survey of 136 managers & their teams revealed that “visionary leadership is a double-edged sword”
When Team Leaders were aligned with strategic vision… things played out as visionary leadership would suggest: greater shared understanding & more team commitment to strategy execution.
When Team Leaders were misaligned with strategy.. the dark side of visionary leadership became evident: less strategic alignment & commitment were observed among teams.